5 Ways To Make Your Dental Website More Patient-Friendly

You probably already know this; a large percentage of your potential patients prefer to visit your website rather than call the front desk for information or to set up an appointment.

So what does this mean to you? Well, it’s pretty simple – your dental website needs to be up to the task of making it easy for people to come to your website and quickly find the information they need.

You’ll want to figure out how to attract potential patients to your dental practice site and at the same time, work towards keeping them interested in your services. What’s more, it’s great to ensure that your site is good enough for them to visit over and over again. It gets even better if they can tell their friends and families about your practice — that’s a perfect win!

So what’s the point?

patient friendly dental websiteWell, it’s crucial to have a patient-friendly website that is easy to navigate. In fact, it’s twice as important as having an eye-catching website design. As a dentist, you should be aware that it’s not enough to have a beautiful website, it’s also important to ensure that potential patients can use it with ease.

In essence, aesthetics and usability must go hand in hand — it’s never a good idea to focus on one and ignore the other. Once you create this balance, you’ll find that visitors will be more interested in services and chances are they’ll become loyal patients in no time.

The key takeaway here is to create a pleasant user experience; by making your website super easy to use. That said, you won’t be wrong to get a better understanding of your patient’s behavior — doing this will increase your chances of figuring what works for them, and that’s a big part of the plan.

The good news? There are quite a few things you can do to make your practice site patient-friendly. And of course, this post will explore some tips that are sure to increase your chances of success in 2018.

You literally have less than 3 seconds to convince potential patients that your practice is right for them. According to researchers at Missouri University, visitors spend about 2.6 seconds on a site before deciding whether or not they want to stay on that particular website.

In a nutshell, it’s critical to ensure that your site is rich in content and at the same time incredibly easy to navigate. It’s either you work on creating a pleasant user experience or end up losing potential patients — your choice!

Now, let’s proceed with the tips!

Super Easy Navigation

First off, it’s in your best interest to ensure that your site is easy to navigate. In essence, it should be designed in such a way that visitors will be able to find what they need in minutes if not seconds. Remember the 3 seconds rule — most visitors will waste no time to hit the back button if they find that your navigation menu is way too complicated.

What You Should Avoid

  • Complicated site menus that makes it hard to find relevant information
  • Do not use uncommon abbreviations and acronyms
  • Avoid having multiple layers of menus

Best Practices to Follow

  • Ensure super easy navigation — it’s great to position it across the top of the website or down the left-hand side.
  • Try to reduce the number of menu items; ideally you should have seven or fewer to avoid overloading people with too many choices
  • Design your logo in such a way that it navigates back to your site’s homepage
  • Only use descriptive titles when naming your sections

Create Relevant Content

As you already know, content is king. The process of building a patient-friendly cannot be complete without useful content. The big idea is to craft content that is sure to resonate with your patients and continue to promote it on your website and social media platforms.

For the most part, you should focus on creating engaging content that your audience will want to read. Among other elements, we’ll recommend you use catchy headlines, and high-quality graphics — these will definitely increase your chances of converting leads to paying patients. And most importantly, try as much as possible to make Information easy to find — this is crucial for conversion.

What To Avoid

  • Sharing irrelevant posts
  • Publishing outdated content on your site
  • Creating content that’s difficult to read and follow
  • Having product or services pages with little text

Best Practices to Follow

  • Craft posts that provide answers to common questions
  • Publish only fresh and relevant content
  • Always check for spelling errors and grammatical mistakes
  • Create content with SEO in mind — always include relevant keywords

Ensure Readability

According to research by Nielsen Norman Group, most website visitors read just 28% of a site’s content. That said, you won’t be wrong to ensure that visitors can grasp information with little to no effort. In essence, it’s critical to make your website to be as scannable as can be.

What To Avoid

  • Overstuffing your website with text and visuals
  • Excessive use of colors — doing this may distract potential patients
  • Using fonts that are way too small
  • Using different designs for every web page

Best Practices to Follow

  • Stick with simple fonts — they’re easier to read
  • Try to use contrasting colors for both text and background
  • Never fail to format your content — this is crucial

Reduce Page Load Time

Ever given thought to how users feel about slow page load time? Well, you should be aware that most people can’t stand even one-second delay. Essentially, page load time is one of the many factors that can affect the overall performance of your dental practice site — it can even ruin your chances of converting highly engaged potential patients.

Research by Akamai pointed out that over forty percent of visitors will hit the back button if a webpage takes more than three seconds to load. The bottom line; a slow loading web page will only hurt user experience. So try your best to speed things up!

What to Avoid

  • Using Images that are too large
  • Having excessive Javascript, images and CSS files
  • Ignoring the importance of browser caching

Best Practices to Follow

  • Compress heavy images to decrease load time
  • Get rid of pictures and videos that may be increasing load time
  • Take full advantage of browser caching — use it to store cached versions of static resources
  • Remove unnecessary plugins

Optimize Your Website for Mobile Devices

Here’s the thing; potential patients are more likely to interact with a site that works well on their smartphones or tablets. According to a study from Google, approximately 65% of online searches begin on a mobile device. What’s more, other studies indicate that a significant percentage of patients who search medical websites usually schedule an appointment. That said, it’s incredibly important to build your site in such a way that it easily adjusts to mobile devices. Failure to do this will create a poor user experience, and that’s terrible for your practice.

Besides losing potential patients, Google also frowns at websites that are not optimized for mobile devices. Why? Well, it’s only because such sites only create an unpleasant user experience. All in all, it’s in your best interest to keep up with the mobile trend and of course, work towards meeting the needs of your potential and existing patients.

What to Avoid

  • Posting content that’s difficult to read
  • Failing to test the site on several different mobile devices
  • Ignoring the need to design for touch functionality
  • Excessive use of large images that may affect the speed of your website

Best Practices to Follow

  • Stick to a clean and simple design
  • Ensure that the text is brief and relevant
  • Design the site with easy navigation in mind
  • Be sure that your icons are relevant to the needs of your visitors

So now what? Well, it’s time to follow these proven tips and start increasing your chances of taking your practice to the next level. Here’s to your success! If you would like to learn how we can help implement these tips on your website to improve your visitors user experience please contact us today.

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