There is no denying we now live in the age of the internet, and your online footprint should be an essential part of your overall dental marketing strategy.
As I’m sure you are aware, the dental market in your area is becoming increasingly competitive, with a number of dental practices trying to attract patients locally.
So how do you not only remain competitive in 2018 but get ahead of your competition? Well, a strong online presence can help. If you do this right, you’ll be able to multiply your patients and keep your schedule full — what more could you ask for?
The first step to getting ahead of your competition is to understand which online marketing strategies are working in 2018 that you should pay attention to. So here are five dental marketing practices you’ll want to incorporate into your strategy right now:
1. Start With a Website – Make It Mobile Friendly
As you probably guessed, a website is incredibly important to your online marketing campaign — it’s more like your office in the digital sphere.
Now, it’s important to note that not every kind of website works — you need to use your time and resources to build one that’s sure to resonate with visitors. In a nutshell, your website must be good and compelling enough to attract potential visitors and of course, convert them to patients.
Besides using great graphics and creating good content, you need to ensure that your site is as user-friendly as can be. And most importantly, be sure to optimize it for mobile.
You might not know this, but over 60 percent of internet traffic emanates from a mobile device.
That said, potential patients won’t hesitate to hit the back button if they find that your site isn’t mobile-friendly — we’re pretty sure you know what that means!
It’s also good to point out that a mobile-friendly site is more likely to rank high in search engine result pages and that’s huge! All in all, work on building a website that’s super easy to navigate on all platforms and of course, never forget to make it mobile-responsive.
2. Take Advantage of Email Marketing
Contrary to what you think, Email is not dead — it’s still very much alive. In fact, it’s one of the most powerful tools you can use to grow your practice in 2018. For the most part, email marketing is sure to work great for your dental practice, and the best part is that it can serve as both an external and internal marketing channel.
Essentially, you should work on building a mailing list and of course, use it as the focus for all your marketing activity. The thing is, an email address is the most prized asset you can get from a potential and existing patient. It gives you the opportunity to connect with patients on a human level, and that’s huge. With this in mind, it’s crucial for your campaigns to offer real value while being creative and unique. And most importantly, try your best to communicate on a one-on-one level. When you work with this approach, you’ll witness a significant increase in the number of subscribers you convert into patients, and that, of course, is a big part of the plan.
3. Reputation Management – Grow Positive Online Reviews
At this point, there’s a good chance that physical your clinic has a good reputation and that’s great. But of course, you still need to focus your attention on building your online reputation — positive reviews are sure to do you a solid here!
The thing is, most people rely on digital strangers when surfing the web for the best services and this is especially true for the dental industry. It’s pretty obvious that no one would want to visit your practice if all they see are 1-star ratings and negative comments! That said, you should work on making your online reputation an asset to your practice and of course, this can only be achieved by growing positive online reviews. Trust us, this trend is here to stay, so you won’t be wrong to keep up with it!
4. Use Social Media
On the surface, dentistry doesn’t seem like an industry that could get positive results from likes or shares via social media, but it can actually be huge if you use it the right way. First off, you should be aware that social media doesn’t work with unreasonable expectations. In essence, there’s a high chance of being disappointed if you think that you’re going to see a boatload of patients after getting a few likes on Facebook.
For the most part, social media is excellent for building and engaging patient community. In other words, you can use it to keep your practice on the forefront of your patients’ mind and that, of course, is a great way to retain their loyalty. It’s also good to know that social media platforms like Facebook can help grow your patient base — you only have to engage Facebook ads, and as you probably guessed, the service is not free.
5. Video Marketing — Super Effective Right Now
Looking for a sure way to brand your office and engage your audience? Just use video — it’s sure to be huge in 2018 and beyond!
According to a study from Cisco, by 2020, up to 75% of mobile traffic will be video, and the internet will support over 3 million videos per month
These numbers indicate exactly how video can transform your practice and make you stand out from the crowd. It’s also good to point out that up to 65% of potential patients visit a clinic or healthcare practitioner’s site after watching a video and nearly 63% of practices use video content as a marketing tool.
With these stats in mind, you can tell just how important “high quality” video content can be to your overall dental marketing strategy. For the most part, when you create dental videos that market your practice, you’ll witness significant growth in brand awareness and of course, make it easy for patients to walk through the door!
What’s more, the right strategy is sure to set you apart from the competition and even save you money in the long-run.
At this point, it’s up to you to figure out the kind of videos that are sure to resonate with potential patients and of course work on creating them. Videos that showcase the culture of your team are sure to work great. It’s an excellent way to show that your practice is truly unique amongst the competitors and that’s a big part of the plan!
These are five great dental marketing practices that are sure to help you stay ahead of the curve in 2018 and beyond. All in all, take your time to test your efforts and of course, figure out what appeals to your potential and existing patients. And most importantly, be consistent!