Get More New Patients With Our Effective Dental PPC Campaigns
You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your more digital savvy competitors.
With more people than ever going online in search of the dental services you offer, it’s critical that your practice’s website appears when they are searching.
One of the best solutions to this dilemma is PPC (Pay Per Cick) advertising that provides one of the quickest and most customizable solutions for driving traffic to your website.
What Is PPC?
When someone searches on Google, they are shown two tiers of results. At the top of the page are the paid (PPC) advertisements. Below them are the organic search results.
PPC literally stands for pay-per-click. When someone clicks on your ad, you pay a small fee. The more competitive your industry or keyword, the more you pay.
One of the biggest benefits of PPC for dentists is that it can be set up extremely fast, and deliver top Google positions tailored to your business goals within hours.
Running Google Adwords can be a great supplement for organic search engine optimization (SEO) in the short term, as SEO can often take several months of consistent work to achieve the best results.
Get Consistent, Targetted Patients Inquries
Dental PPC can also be an extremely targeted method of attracting new patients. For instance, campaigns can be set up to target people within a 3 to 5 mile radius of your practice who are searching for dental services. Imagine how many more new patients you could reach!
The key to a successful dental PPC campaign is hiring an expert that knows the dental industry and knows how to maximize Your PPC campaigns potential.
You see, Google rewards PPC ads that perform better than others. That’s why you want trained professionals maintaining your campaigns, to keep your advertising costs low and your ads consistently performing and bringing in new patient leads.
Google is always seeking to provide the best quality ads and deliver the most relevant results for their search users. What is a quality ad? For example, a person who is seeking to get a dental implant is much more likely to respond to an ad that reads, ‘Lose a tooth? Our dental implants can help.” because it is targetted to their problem. The more clicks you get, and the better your ads perform, the lower the clicks cost you.
Benefits of PPC for Dentists
As we mentioned earlier, if you have a brand new website or a site that has never been optimized for SEO before it can take some time for stable organic search engine results to appear, so a PPC campaign is the ideal way to get targetted visitors to your dental website while you’re waiting to gain that organic search authority.
PPC is also a low-cost method of lead generation. For example, if you are spending $12 per click and it takes 10 clicks to land a new patient, you are only paying $120 per new patient. How is that for ROI?
Another notable benefit of a dental PPC campaign is that it can be very quickly launched and can start to bring in prospective patients within hours. Using a PPC campaign while waiting for the organic search engine listings to appear organically is a smart strategy for dentists who are looking for a well-rounded search engine marketing campaign.
Fact: Businesses accrue an average of $2 in revenue for every $1 they spend on Google AdWords spend on Google AdWords.
3 Other Key Dental PPC Benefits
In addition to the above key benefits here are three other ways PPC can help dentists book more patients:
1 – Local Brand Awareness
The goal for search engine marketing is to get the highest amount of visibility you can for your clinic on Google and other search engines using keyword combinations that are going to bring in new dental patients. Dental PPC is a great way to quickly raise the awareness of your brand to prospective patients in your area.
Even if users don’t click on your ad initially, they will still see your name at the top of the results, and it will make an impression on them.
We typically recommend that our dental clients who are already finding success with their PPC campaigns continue to keep them active even when they have good organic rankings because it gives your practice twice the visibility on the front page of Google.
2 – Rapid Keyword Value Assessment
Dental PPC offers a great way to quickly test which keywords are going to be of value to your dental practice and drive new patient inquiries. You can get instant feedback the moment you launch your campaign to see how well it is performing including knowing how much you are paying per click and how well your ads are converting into new patient inquiries. You can also optimize your campaigns at a moments notice and quickly create ads for new procedures and products.
3 – Attracting New Patients
It’s no secret that delivering organic search engine results can take time to achieve. Meanwhile, a high-converting dental PPC campaign can be quickly launched to drive qualified new patient inquiries to your site.
A robust PPC dental campaign also gives you the ability to not only attract patients from your immediate area but also entice people from other specific areas that may more suit the demographic you are trying to draw to your dental practice thanks to its granular targeting capabilities.
Why Dentists Struggle With PPC
In our experience, there are a few reasons why dentists either avoid trying PCC marketing or experience difficulty making PPC work for their dental practice:
Not enough time. Most dental schools don’t teach much in the way of digital marketing and how to run effective PPC marketing campaigns.
Most of the dentists we work with just want to focus on helping their patients and trying to learn the intricacies of running an effective PPC campaign isn’t something they typically have the time to learn.
Not enough money. Typically dental practices also don’t have the budget to hire an in-house digital marketer, so they struggle to know what is the best way to drive forward their online marketing efforts and grow their business.
If you are planning on running your own campaigns, it’s important to understand there is a learning curve. Many dentists who run their own campaigns typically spend more per click than necessary.
Optimizing PPC campaigns is an ongoing process and requires patience and time to see the best results. We, unfortunately, see many dental practices spending way more than they need to on their PPC campaigns.
7 Common Dental PPC Mistakes Dentists Do
Here are six mistakes we typically come across that can severely impact your PCC campaigns:
- Unengaging, dull ad text that effects your clickthrough rates.
- Ad text that doesn’t correspond to the landing page you are sending people to. If visitors to your site are confused or don’t find what they want quickly, they will look elsewhere.
- Not split testing your campaigns on a consistent basis to keep them optimized.
- Not focusing on call to action prompts in ads to encourage viewers to take action on your ads.
- Not limiting where your ads appear based on location. If you arent targetting the right locations, you could end up spending lots of money from people outside your local area clicking your ads.
- Not tracking calls. If you aren’t tracking your calls, you are missing out on a key piece of information about how well your online marketing campaign is performing.
- Not using modifiers on keywords resulting in ads showing up for unrelated search terms that searchers then click resulting in wasted money.
These are just some of the main mistakes we have seen dentists do with their campaigns. There are many more tweaks that should be done to further optimize a PPC campaign to maximize patient inquiries and minimize click costs.
How Our Team Can Help
PPC advertising can be one of the easiest ways to grow your dental practice if done right. Our team fully understands how to navigate the PPC landscape to deliver quality ads that get results.
We have created high yielding PPC campaigns for our dental clients that have generated more than 100 new leads in only a few short months. Can you imagine what 100 new leads a month would do for your dental practice?
Book Your Free Consultation Today
Contact us today to learn how we can create a tailored PPC marketing campaign for your dental practice. There are people in your local area searching for your dental services right now. Our PPC campaigns will lead them right to your door on a consistent basis.